Solicitors are under pressure to ‘commoditise’, supposedly because it is efficient and what clients want.
A primary definition of ‘commodity’ is ‘an article of trade or commerce, especially a product as distinguished from a service’. This tells us all we really need to know. If you want to buy a refrigerator or a pineapple you are after a commodity, but if you want professional advice you are looking for a service. The purpose of commoditisation, if we are talking about appliances or fruit, is to reduce everything to the same parameters to allow trading based on price alone.
At Tassells we value efficiency and transparency but we do not want our services, which are in every case personal to our clients and tailored to their individual needs, to be confused with products, which cannot have those characteristics.
Please contact us if you need our legal services.
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